Dova Health

Dova Health is a healthcare technology company focused on AI-driven gastrointestinal diagnostics. The site needed to communicate advanced technical capability while still feeling calm, approachable, and easy to understand for clinical and non-technical audiences.

I designed and built a modern Webflow implementation with a custom CMS structure, clear information hierarchy, and an interactive visual layer to express the product’s intelligence without overwhelming users.

The core challenge was balancing two competing needs: showcase innovation, while keeping the experience grounded and credible for healthcare stakeholders.
The previous direction leaned technical but lacked a clear narrative path, making it harder for visitors to quickly understand what Dova does and why it matters. We needed a visual and content system that could support technical detail while reducing cognitive load from first glance through deeper exploration.

I architected a custom Webflow CMS model so content could be managed cleanly as the product story evolved. I also designed the navigation and interaction patterns to keep movement intentional, using smooth scroll behavior and subtle hover states to reinforce orientation and flow.
To align tone with the brand, I used a clean, tech-forward visual language with calm gradients and restrained motion. This gave the interface a contemporary feel while preserving readability and trust.

For the homepage hero, I designed and implemented a custom Three.js particle animation inspired by endoscopy imagery, with green markers representing ulcers and other detectable features surfaced by Dova’s technology.
I developed the animation separately, hosted the JavaScript via GitHub Gist, and embedded it through Webflow’s Custom Code. This setup gave me full control over rendering behavior while still benefiting from Webflow’s native layout and CMS workflow. I later added a similar animation to overlay one of the product scans to illustrate the detection technology.

The redesigned site established a stronger first impression by pairing interactive visual storytelling with a clearer content hierarchy. Visitors can now understand the product narrative faster, then move deeper into technical context without losing orientation.
The custom CMS architecture also improved maintainability for the Dova team, making updates easier and reducing dependency on developer intervention for routine content changes.